2022
Brand Refresh
Package Design
2022
Brand Refresh
Package Design
What’s the yummy treat?
For years, Crisscross Crunch has been dedicated to perfecting their recipe and experimenting with various flavors of their well-known confectionery treat. At its core, they maintain a few primary pillars: chocolate, cereal, and lots of chocolate.
For years, Crisscross Crunch has been dedicated to perfecting their recipe and experimenting with various flavors of their well-known confectionery treat. At its core, they maintain a few primary pillars: chocolate, cereal, and lots of chocolate.
For years, Crisscross Crunch has been dedicated to perfecting their recipe and experimenting with various flavors of their well-known confectionery treat. At its core, they maintain a few primary pillars: chocolate, cereal, and lots of chocolate.
Chocolate
Covered
Cereal
Clusters
Chocolate
Covered
Cereal
Clusters
Chocolate
Covered
Cereal
Clusters
Milk Chocolate
#7F543D
Caramel
#C0966A
Sea Salt
#87AA9B
Sugar
Sugar
#F9F9F8
#F9F9F8
S’more
S’more
#F1EDE5
#F1EDE5
Cereal
Cereal
#D9CBB5
#D9CBB5
Dark Chocolate
Dark Chocolate
#523C2F
#523C2F
PRIMARY
SECONDARY
ICON
Supporting Badge
The “Uncle Hoss’s” badge serves as a stamp of authenticity and an acknowledgement of the founder, John Hausknecht– ‘Hoss’ for short.
The “Uncle Hoss’s” badge serves as a stamp of authenticity and an acknowledgement of the founder, John Hausknecht– ‘Hoss’ for short.
Old Packaging
Old Packaging
Old Packaging
Logo too visually complex
Logo too visually complex
30% more expensive per unit
30% more expensive per unit
Manual label application to every pouch
Manual label application to every pouch
Pouch material susceptible to oil stains
Pouch material susceptible to oil stains
Difficult to fill narrow pouch
Difficult to fill narrow pouch
No hole-punch
No hole-punch
New Packaging
New Packaging
New Packaging
Simpler logo
Simpler logo
Cheaper unit cost
Cheaper unit cost
No manual label application
No manual label application
Wider mouth to fill
Wider mouth to fill
Pre-punched hang hole
Pre-punched hang hole
Visually similar but enhanced
Visually similar but enhanced
Flavor Colors
Death By Chocolate
Death By
Chocolate
Death By Chocolate
#B0460A
Pumpkin
Chocolate
Pumpkin
Chocolate
#BF6C3B
Peanut
Butter
Peanut
Butter
#DB9431
Spicy Hot Chocolate
Spicy Hot
Chocolate
Spicy Hot Chocolate
#86A070
Salted
Caramel
Salted
Caramel
#87AA9B
Coconut
Coconut
#406774
Toffee
Toffee
#786B8E
Want to try for yourself?
Want to try for yourself?
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