Designing a Simple Way to Crypto
Pivot is a mobile cryptocurrency exchange built for novice traders. This case study explores how we used a full UX process to create a clear, trustworthy user experience.
Timeline
May 2022 - Jun 2022
Project Type
Native App
Branding
Design System
Crypto MVP
My Roles
UX Designer
UX Researcher
Brand Designer
THE PROBLEM
THE PROBLEM
New crypto investors face overwhelming and confusing platforms that fail to provide clear guidance for confident investing.
New crypto investors face overwhelming and confusing platforms that fail to provide clear guidance for confident investing.
New crypto investors face overwhelming and confusing platforms that fail to provide clear guidance for confident investing.
THE PROCESS
THE PROCESS
Discovery
Discovery
Discovery
Competitive Analysis
Competitive Analysis
Competitive Analysis
UX Research
UX Research
UX Research
Define
Define
Define
Competitive Analysis
Competitive Analysis
Competitive Analysis
UX Research
UX Research
UX Research
Ideate
Ideate
Ideate
Competitive Analysis
Competitive Analysis
Competitive Analysis
UX Research
UX Research
UX Research
Prototype
Prototype
Prototype
Competitive Analysis
Competitive Analysis
Competitive Analysis
UX Research
UX Research
UX Research
Competitive
Analysis
Competitive
Analysis
Competitive Analysis
Exchange platforms can be categorized within market share by several variables.
User interviews
User interviews
User interviews
Conducting three user interviews was the most effective way to understand the best approach to designing out a simple yet informative exchange platform.
Conducting three user interviews was the most effective way to understand the best approach to designing out a simple yet informative exchange platform.
Conducting three user interviews was the most effective way to understand the best approach to designing out a simple yet informative exchange platform.
“I think sometimes some exchange platforms can be a little overwhelming with how much information they give you.”
“I think sometimes some exchange platforms can be a little overwhelming with how much information they give you.”
“I think sometimes some exchange platforms can be a little overwhelming with how much information they give you.”
Brandon A.
Brandon A.
“I think that lack of understanding about cryptocurrencies as a whole is what makes people reluctant to buy into it.”
“I think that lack of understanding about cryptocurrencies as a whole is what makes people reluctant to buy into it.”
“I think that lack of understanding about cryptocurrencies as a whole is what makes people reluctant to buy into it.”
Emily H.
Emily F.
Emily F.
“Aesthetics and ease of use are so important. If an exchange platform doesn't have one, it reflects poorly on that business.”
“Aesthetics and ease of use are so important. If an exchange platform doesn't have one, it reflects poorly on that business.”
“Aesthetics and ease of use are so important. If an exchange platform doesn't have one, it reflects poorly on that business.”
Adam R.
Adam R.
Information
Architecture
Information
Architecture
Information Architecture
Developing a sitemap helped organize features across the app, while the user flow detailed the path a user takes to complete the main action—investing $10 in Bitcoin.
Sitemap
Sitemap
Sitemap
User Flow
User Flow
User Flow
Style Guide
Style Guide
Style Guide
It was time to bring Pivot to life through visual design—one of the most rewarding parts of the process, where ideas and decisions finally took shape.
Wireframes
Wireframes
Wireframes
Detailed, unstyled layouts that map out complex content and interactions, ensuring clear structure and flow before adding visual design.
The
Solution
The
Solution
A streamlined tool made it easier for solar sales reps to close deals efficiently and deliver a confident, transparent experience for every customer, right on the doorstep.
Key Takeaways
This project reinforced the value of a thoughtful, end-to-end UX process—from research and strategy to visual design and testing. I learned how clear structure, careful planning, and user-focused decisions can simplify even the most complex industries.
This project reinforced the value of a thoughtful, end-to-end UX process—from research and strategy to visual design and testing. I learned how clear structure, careful planning, and user-focused decisions can simplify even the most complex industries.
Designing a Simple Way to Crypto
Pivot is a mobile cryptocurrency exchange built for novice traders. This case study explores how we used a full UX process to create a clear, trustworthy user experience.
Timeline
May 2022 - Jun 2022
Project Type
Native App
Branding
Design System
Crypto MVP
My Roles
UX Designer
UX Researcher
Brand Designer
Designing a Simple Way to Crypto
Pivot is a mobile cryptocurrency exchange built for novice traders. This case study explores how we used a full UX process to create a clear, trustworthy user experience.
Timeline
May 2022 -
Jun 2022
Project Type
Native App
Branding
Design System
Crypto MVP
My Roles
UX Designer
UX Researcher
Brand Designer
Key Takeaways
This project reinforced the value of a thoughtful, end-to-end UX process—from research and strategy to visual design and testing. I learned how clear structure, careful planning, and user-focused decisions can simplify even the most complex industries.