Testing initial assumptions
We conducted usability tests with 5 sales representatives to understand how they conducted their sales flow with the current MVP and acknowledged any pain points.
Based on our initial testing, we organized improvement features by impact and effort to fit within our scope.
Iterations
NO. 01
NO. 02
NO. 03
We believe that there should be a more agnostic approach to buying solar directly from our website and have it get installed by our professionals.
We designed a self-guided digital experience where homeowners could explore, customize, & purchase solar on their own terms. This gave customers the freedom to learn and make confident decisions anytime.
We explored a flexible subscription model allowing homeowners to access clean, reliable solar energy without the upfront cost or long-term commitment — making sustainable power as simple as paying a monthly bill.
Designing these digital solar solutions reinforced the value of tailoring experiences for distinct user needs and rigorously validating ideas through rapid iteration.
These two digital solutions helped Lumio accelerate residential solar adoption across the country.
