Cole Jackman - Portfolio

Campaign Toolkit, ‘Content at Scale’

Content at Scale is a product solution toolkit designed to empower creative teams and streamline the process of generating creative briefs and executing campaigns efficiently within tight deadlines.

This product solution was developed as part of a strategic collaboration between Dentsu International and Adobe.

Timeline

Nov 2021 - Apr 2022

Project Type

Contract
Digital Solution

Team Members

1 Designer
1 Product Managers
6 Engineers

My Contribution

UI Design
UX Research
Information Architecture

Creative teams often face tight deadlines, scattered briefs, and inefficient workflows that lead to missed deadlines and inconsistent campaign quality.

‘Content at Scale’ is our solution to the problem.

Creative teams often face tight deadlines, scattered briefs, and inefficient workflows that lead to missed deadlines and inconsistent campaign quality.

‘Content at Scale’ is our solution to the problem.

Six Core Capabilities

Project Dashboard

Content at Scale offers robust overview of project management capabilities, enabling teams to set deadlines and track progress. It provides timely alerts and reminders to ensure projects stay on schedule, preventing bottlenecks and allowing stakeholders to proactively address any delays.

Project Dashboard

Task Overview

Content at Scale enables real-time collaboration with features like task assignments, comments, and notifications, keeping teams aligned and projects on track.

Task Overview

Calendar View

The solution provides stakeholders with real-time visibility into the project's progress, allowing them to make informed decisions quickly. This reduces bottlenecks, avoids delays, and improves overall project agility.

Calendar View

Asset Manager

Content at Scale includes a centralized repository for managing digital assets, such as images, videos, and design files. Teams can easily access and organize assets, ensuring quick retrieval and reuse, reducing duplication of efforts and maintaining brand consistency.

Asset Manager

Wall Mode

Wall mode in Content at Scale fosters better communication and collaboration within creative teams, enabling seamless coordination and knowledge sharing. This leads to improved teamwork, reduced rework, and ultimately, better campaign outcomes when everyone can share their creative input in one localized area.

Project Brief

Content at Scale provides a user-friendly platform for generating comprehensive project briefs. It guides creative teams through a structured process, ensuring all essential elements are included, such as campaign goals, target audience, messaging, brand guidelines, and key deliverables.

Project Brief

Wall Mode

Key Takeaways

Content at Scale was designed to streamline creative workflows and boost team efficiency.

While it didn’t go to market, the experience sharpened my ability to design within complex systems, collaborate across disciplines, and drive alignment—making it a key milestone in my development as a designer.

Content at Scale was designed to streamline creative workflows and boost team efficiency.

UX Projects

Brand Projects

UX Projects